There's a description under the image. Starts with "the patch is small". I'm not sure if it's visible, because others are commenting as if they haven't seen it...
I'm not sure what else to add. Small paper packet of medicine, printed using two ink colors, only one used for this pattern. This is on one of the small underflaps at the end of the box.
That's interesting! I hadn't heard of Anoto paper before... It can't be that, but interesting tech nonetheless.