Doublethink is made to force people to accept a paradox as it is, ignoring their logical reasoning in favor of what narrative is being pushed on them.
Zen koans are made to help people explore a paradox, ignoring the need to have a logical reasoning based answer to the paradox. NOT in favor of a particular narrative, but rather to help the thinker see the situation in a new light.
The problem with the tobacco analogy is that you can buy a pack of cigarettes and walk away, then study it at peace. You cannot run any kind of testing on the shithole systems of Meta without their permission and involvement. That’s how you know every such independent study will be tainted by Zuck’s dirty hands.