I don't know about him specifically, but I'd say it's a shift in opinion that many of us went through. 2008 was a very different world. Amazon wasn't quite the evil empire it is today. It was one of the only usable online shops, leagues ahead of almost everything else available.
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Amazon at the beginning (as a bookstore) was pretty universally liked. That was before they became the evil empire of today.
as a bookstore
That's important context. Every chapter of Little Brother was dedicated to a different bookstore, which is a little different than "Hey Amazon, btw I love you."
It probably has to do with the enshittification of Amazon, at least in part. Note how he praises the recommendation algorithm, while in a talk I recently saw he criticized how that same algorithm now pushes promoted products and Amazon knockoffs over what would be best for the customer.
The quote from the TNR review is genuinely insane. Validating my intense dislike of Yasha Levine that they genuinely think a license to use the internet is some sort of reasonable response.
I wish there were better critics.
