this post was submitted on 12 Dec 2025
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Asklemmy
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I work for a small advertising agency as a web developer. I'd say is mixed. The writing team is pissed about AI, because of the SEO-optimized slop garbage that is ruining enjoyable articles on the internet. The video team enjoys it, because it's really easy to generate good (enough) looking VFX with it. I use it rarely. Mostly for mundane tasks and boilerplate code. I enjoy using my actual brain to solve coding problems.
Customers don't have a fucking clue, of course. If we told them that they need AI for some stupid reason, they would probably believe us.
The boss is letting us decide and not forcing anything upon us. If we believe our work is done better with it, we can go for it, but we don't have to. Good boss.
How does one AI for SFX?
VFX, not SFX. In our company, the team shoots real-life videos and then puts effects on top. The most recent project I saw was a movie for a manufacturer of paper colors. The artists made a big tower in one of their factories explode into a wave of paint, it looked pretty (but it was only a few seconds long).
Wrote the wrong abbr. :p
Sounds cool!